Case studies

What changed for thebusinesses I built for.

Screenshots do not tell you much. Each case starts with the problem, then what I built, then what changed.

Halyard House

halyard-house.vercel.app

Halyard House

Guests were discovering the property through booking platforms that take a commission on every reservation and strip the brand back to a thumbnail and a price. The property looked identical to cheaper competitors, and there was no direct channel that justified a premium nightly rate.

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Scan2Call - Australia

scan2call.com.au

(02)Business services, Australia

Scan2Call - Australia

The business needed customers to get from a physical QR code to a live phone call in as few taps as possible. Every extra step between the scan and the call was a lost lead, and the existing flow asked people to type details they had no reason to enter.

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Crystal Valley Auto Detail

www.crystalvalley.autos

(03)Auto detailing, local service

Crystal Valley Auto Detail

A premium detailing business was competing against cheap local operators on a website that looked cheaper than the work. Customers could not tell why the service cost more, and there was no straightforward way to request a booking without phoning during business hours.

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(04)News publishing

Dainik New Times

A daily newspaper needed to publish continuously without a developer in the loop, and needed reader-facing pages fast enough to hold attention on slow mobile connections. Slow article loads meant readers left before the page rendered, taking ad impressions with them.

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Grayvally.tech

www.grayvally.tech

(05)Software agency

Grayvally.tech

My own studio was being judged on its website before anyone saw the work. Enquiries arrived without budget or scope, which meant long calls with people who were never going to buy, and the site did nothing to filter them.

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